Obesity an Economic Problem

Paul Zane Pilzer, a world-renowned economist, says the problem with obesity is an economic problem. Instead of marketing to new customers, it is less expensive for food companies to sell more products to existing customers. (He says it will cost an average $100 to market to a new customer who may or may not like the product after trying it.)

He uses an example to illustrate his point. If you have never tasted a banana and after trying the banana, you may want to have another one because of its good taste. You may want a second or third one but you will most likely say no after the third banana. Then you would want to try another type of food, such as an apple. This way, your body gets different nutrients from different foods.


But the food companies want to keep their existing customers. They altered the food chemically (particularly children’s foods) so you will never get tired of it. But just in case that you do, they can always change the formula so you won’t be able to stop eating their products.
If these existing customers like certain celebrity, then the food company will pay the celebrity to promote their product in the commercial.

If a person usually feels full after eating 60 ounce of potato chips, then the food company makes 50-ounce bag of potato chips. Then the consumer will have to open a second bag to feel satisfied and they know we usually finish both bags.

These food companies are doing all these to get more sales (I understand that it’s what companies do) but it is conflicting to our health and weight loss goals. I refuse to be these food companies’ lab rat and I won’t let my children have these unhealthy foods. I’ll stick with natural, wholesome foods that our ancestors had been doing fine with for thousands of years.

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