 |
| Aldi to Go Full Organic |
ALDI decides to ban pesticide-based products and becomes the most organic supermarket
The current trend is pushing more and more industrialists to apply environmental standards and to reduce or even stop the use of certain products harmful to humans. There are now some organic products in the supermarket shelves but unfortunately it does not make the weight in front of the control of the major brands that are imposed despite the presence of toxic substances in their product. This is why the supermarket chain Aldi has decided to sound the alarm and stand out from its competitors.
Small history
Aldi is a supermarket chain born in Germany, created by two brothers in the aftermath of World War II, which manufactures and sells its own products and has been elevated to a recognized international chain. Today, it has more than eight thousand sales outlets in Europe, the United States and Australia. Its trademark is the hard discount, that is to say that reductions are applied on the sale price throughout the year.
This strategy has long earned it the reputation of a low-end supermarket whose customers were perceived as households that could not afford to shop elsewhere. However, this has not affected the benefits to the contrary, compliance with hygiene standards and the diversification of its low-priced products have attracted more and more consumers, even the wealthiest classes.
Aldi, the company that imposes itself in the field of Bio
Today, Aldi stands out by announcing that from January 1, 2017, eight pesticides will be removed from the shelves of their chain stores in the United States and so surf the wave of Bio. Beyond its low prices, the brand focuses on the health of its customers and prospects. Indeed, by adopting this strategy, the retailer will attract more and more consumers who are sensitive to the fact that the chain cares about their well-being.
The pesticides that will be banned by the brand are thiamethoxam (used in agriculture), chlorpyrifos (insect control in wheat plantations), clothianidin (responsible for bee mortality), cypermethrin (has an insecticidal effect), deltamethrin Insect and snake repellent), fipronil (an antiparasitic veterinary agent with an acaricidal effect), imidacloprid (an insecticide heavily used in agriculture) and sulfoxaflor (a neurotoxin that acts on the central nervous system of insects). The leader of hard discount is committed to providing his customers with healthy and non-toxic food.
Through this commitment, Aldi responds to its critics who have often accused it of favoring low prices to the detriment of their charter of quality and hygiene. This is what has always driven the chain to want to distinguish itself from its competitors, highlighting the means put in place to respect hygiene standards and maintaining competitiveness without ever harming health Of its customers.
The company has expanded its range of organic products sold in its stores and even removed some artificial ingredients from its best-selling products. It now offers more guaranteed products without gluten, soya and GMO.
To date, Aldi has 1,500 stores in the United States and has set a target of opening another 500 stores by 2018.
The company has put in place a strategy to be developed over the long term in its American stores, which consists of removing artificial colors, preservatives and partially hydrogenated oils. There is also a desire to expand the meat sales of the brand "Never Any! "Which are guaranteed without hormones, antibiotics and additives, and the sale of fresh and organic produce. The family company wants to expand the line SimplyNature which eliminates 125 artificial components of its products and its brand freeGfree whose products are guaranteed gluten-free.
In addition, in order to meet customers' expectations and meet the "healthy" trends of the moment, the brand is committed to promoting all dairy products containing no artificial growth hormones and natural and healthy high-end products Such as local products, smoked salmon, quinoa and coconut oil.
The information site Business Insider said that "Aldi chain develops organic food brands by removing certain artificial ingredients from its products and adding more gluten-free products in the hope of attracting more consumers concerned about their Health ".